Focal Strategy

01803 840462


Congratulations to Toys Ahoy in Hythe

All at Focal Strategy are delighted to hear that The Good Toy Guide has awarded one of our customers as their June Retailer of the Month.
Toys Ahoy in Hythe has been commended by the Good Toy Guide for:
"...both its high street and online presence alongside its customer service and range of traditional toys and gifts".
This is fantastic news for Toys Ahoy owners Amanda and Jane, who offer a wonderful range of toys in their shop, as well as a very useful click-and-collect service and home delivery for toy purchases made from their website.
Why not pay Toys Ahoy a visit today, it's so easy to order online :O)
Toys Ahoy in Hythe, Good Toy Guide retailer of the month
You can read about the award here on the Good Toy Guide website.

Posted in News by Sue on 30/05/2014

Website for new Self Catering Property in Bath

Our website clients are based right across the UK, the beauty of website design is that we can work remotely with companies wherever they are based. Recently Focal Strategy Ltd situated near Southampton, Hampshire were asked to design a website for a large self catering property in the centre of Bath. The Town House is a recently renovated Georgian House which sleeps from 2 to 8 people.

Having previously worked with the customer to design a website for The Post House B&B in Somerset, our brief was to design a site that had the same contemporary chic look and feel. The website has an availability calendar which is managed via the bespoke content management system we have developed, as well as detailed floorplans and galleries. It has been designed to make it quick and easy for visitors to get a feel of The Town House, check availability and then quickly make a booking.

An integral blog assists with inbound marketing and also SEO performance and allows the owner to keep potential visitors up to date with what's on in Bath during their stay.

Looking for a website that works hard for your B&B, Self Catering property or Hotel? Call Peter on 02380 844982 or email today :O)

New website for Hythe & Dibden Parish Council

Focal Strategy were very pleased to have been selected to redesign the website for Hythe & Dibden Parish Council. Our brief was to create a  site with a clean, contemporary feel. An important feature was a simple to use content management system (CMS) to make it easy for staff at the council to manage the website themselves.

Staff can add and archive documents and meeting notes with ease using our bespoke CMS. They can also keep the site up to date with local news and events using the integral blog. 

Visitors to the website can quickly find any information they want to read, relating to committee meetings and agendas, as well as being able to source and download useful documents. The website is set to grow over time as council staff add more and more useful information.

New website for Parish Council Hythe by Focal Strategy  

Online Project and Document Management Tool

Recently Focal Strategy have been involved in designing many online business apps. One of these is for Ecofeel, a company providing EPC energy assessment reports to a range of customers including estate agents. The website is a project and document management tool which enables Ecofeel and their clients to share, update, manage and log information. The simple secure login page is styled to match the Ecofeel branding:
online business web app design Southampton, Focal Strategy
After logging in, the estate agent can see the surveys they have asked Ecofeel to complete.They can also create a new job, which includes a postcode lookup to ensure the address given is accurate, (these details have been greyed out below for the purposes of privacy). A Google map provides further clarifcation of the property's location, and additional details can be added to assist Ecofeel to complete their report.
project management online system designed by Focal Strategy Southampton, Hampshire
Ecofeel are able to book the jobs onto the system, and the estate agent receives an automatic email to notify them of the date the report will be carried out.  This is also visible under the job description on the website.
Upon completion of the EPC report, Ecofeel can upload all the documention in pdf format to the website, where it can be stored, accessed and downloaded by the client.  A copy is also automatically emailed to the relevant estate agent dealing with the report. 
The benefit to having an online project and document management tool like this is that job information can be quickly communicated to Ecofeel in a logical consistent and formatted way. This saves on emails and phone calls to clarify details which could have previously been overlooked. It also enables Ecofeel to better plan their time. The website acts as centralised storage for all of the EPC reports, which are therefore always on hand when required by any of Ecofeel's customers.
By using the business app, the core of Ecofeel's customer communications can now be easily managed via the website, a cost and time saving solution for all involved, especially as the site can also be used on all mobile devices too.
If you are looking for online business solutions, do get in touch with us. Focal Strategy (based nr Southampton, Hampshire) are able to develop one off tools to meet your most exacting business requirements. Call 02380 844982 or email  

Posted in Design by Sue on 21/11/2013

New online shop for Vintage & Antiques Business

Focal Strategy are delighted that Vintage Living & Lifestyle Ltd based in Southampton and Cirencester in Gloucestershire, selected us to design their new website with online shop. Vintage Living & Lifestyle have an international client base, and have been dealing in Art Deco, ceramics and furnishings for the past 20 years, and were looking for a website which helped them to promote and sell their vintage items online.

Our brief was to create a design which illustrated the many types of vintage items they deal in, from furniture & ceramics to lighting & sculpture, across a broad spectrum of eras - the1800s to post 1960. Visitors can search by category or by era to help them locate the item they wish to buy. The site uses the encrypted Stripe payment system which allows customers to purchase securely online using their credit or debit card. 

New Website with online shop for Antiques business Vintage Living and Lifestyle by Focal Strategy Ltd


Vintage Living & Lifestyle joins our growing number of successful vintage and antique online shops, which include yay retro! in the Southampton area, Pineapple Retro in The New Forest, Fish4Junk of Poole, Dorset and The Phoenix Antiques Barn in Cumbria. You read more about our recent projects here.

New online shop for Packaging Supplies 

Focal Strategy have just designed and launched a bespoke online shop for Packaging Supplies, based in Oxfordshire. The shop has over 400 products in different categories, with each product having a range of dimensions, pack sizes and price breaks. Although primarily working business to business, the challenge was to design the shop to be easy to use and consumer friendly, so that any visitor can easily find, understand and buy the product they need from the wide array of possibilities. 

Bespoke online shop designed by Focal Strategy with secure online payment system

We have designed the shopping basket  to be integrated within the actual shop, so that when items are added, the basket is dynamically generated 'on page'. This means that the customer does not need to leave the shop to check their basket or spend. As the basket is updated with products and quantities, it alters within the 'shop view', making shopping easier and clearer:

Checkout viewed on page in bespoke online shop designed by focal strategy in hampshire

We have integrated a secure payment system using stripe; the website has a secure SSL certificate which ensures any sensitive information (such as card details) is encrypted before being transmitted. This gives customers confidence to buy, and also a convenient way to pay. Customers receive an automated email on order placement, and they are able to track their order on the website using a unique order code.

Behind the scenes Packaging Supplies have a range of web tools to enable easy upload of new products to their shop, as well as updating existing products. Additionally, we have included a bespoke order management system which monitors the status of the orders received, and the actions required to fulfill them. 

If you are looking for a bespoke online shop to meet your particular business requirements, do get in touch with Focal Strategy Ltd. We are located in Hampshire, and can work with you wherever you are based. Call 02380 844982 or drop us a line

Visit our recent projects page, to get an idea of what we can offer your business.

You can visit Packaging Supplies by clicking here


New online shop for Antiques business in Cumbria

We are very pleased to have launched a new website for Phoenix Antiques Barn, in Cumbria this week. Phoenix Antiques is a fabulous place to shop for 17th to 20th century decorative homewares & gifts, plus they have an extensive in house restoration and reupholstery service.  Our brief was to create a website that made it easy for customers to locate their barn and restoration workshop in Penrith, and the extensive range of products they sell online. Kate of Phoenix Antiques says:

"I was keen for Focal Strategy to design our new site as I had been impressed with some of your other designs and I thought you would be able to put together a site that reflected who we were with our eclectic mix! I was also wanting to use a smaller company which had excellent customer service and yours has!"


Website Design for online Antiques shop in Cumbria

Kate and Andy love what they do, and are excited about how easy it is to purchase items from their new website, they are also looking forward to marketing the products and services they sell using their integral blog. Why not visit Phoenix Antiques now?

If you would like to see more of Focal Strategy's website design work, you can see our recent projects here. Looking for a website that works hard for your business? Do get in touch with Sue or Peter on 02380 844982.


Recommendation for our Blog writing service

Focal Strategy deliver an integral blog on all of our websites, this extremely powerful tool enables you to promote your business online and in social networks.

Each blog post effectively adds a new page to your website, which is indexed in the search engines such as Google within minutes. By writing new blog entries, you will also be adding fresh, interesting content and keyword search terms to your website, in a search engine friendly way - all of which seriously helps with search engine optimisation (SEO).  

Used correctly and regularly your blog can help your business get found by customers looking for your particular services and products in your particular field or area. Focal Strategy offer a professional blog writing service to all of our customers, and many of them use us every month. Recently we received this great feedback from one of our newer website customers:

"With your valuable assistance on the great blogs that you do I have just completed my eighth project since May and every customer has commented on the great website. I have had invites to join business networking groups which I have politely declined.  My goal is to attract the sort of customers that I feel comfortable with -  so far I am achieving this without too much trouble. Thanks Sue"

If you are looking for help with promoting and marketing your business online, why not get in touch with Sue on 02380 844982 today? 

Visit one of the many wide ranging blogs we write by clicking here


Posted in SEO by Sue on 17/09/2013

B&B, Self Catering and Hotel owners...Make it easy for your customers to book your property

B&B, Self Catering and Hotel owners, does your website make it easy for customers to book you? Have you had a test or a play with your own site to see?

  • Is it clear if you have a room available on a specified range of dates?
  • Is it clear how to book and each room tariff?
  • Is it clear how to contact you to book?
  • Is it clear which room a person will be staying in, and which room is actually which?
  • Is it clear exactly where you are on a Google map?
  • Does your site load quickly on all devices - desktop, iPad, tablet, Android and iPhone?
  • Are your photos clear, do they 'sell' your property?


Having a website that meets these requirements will make booking your property much simpler for your customer. Our maxim is to 'make it easy for people to buy from or book you'.

Focal Strategy Website Design are able to offer you cost effective online marketing, booking and payment solutions, which are all within your own control - no more paying booking fees to outside agents.

Our websites designs are bespoke (we do not use templates) making your website and your property stand out above the rest. 

Do you want your bed & breakfast, self catering holiday let or hotel website to generate bookings for you? Why not get in touch with us on 02380 844982 / 07946 427553 / Based at the edge of the New Forest, Focal Strategy can work with you wherever you are based.

...above The Post House website which we designed with our bespoke online booking system, click here to visit



New Website for Toy Shop in Hythe, Hampshire

Focal Strategy are very pleased to have designed and launched a brand new website for Toys Ahoy a fabulous toyshop in Hythe, Hampshire. Owners Jane and Amanda wanted an online shop so that people far and wide could buy from their traditional toy shop by the sea.  They also wanted their local customers to be able to browse in the comfort of their own home, buy online and collect from their store in the village.

The great thing about our online shops is that we design everything from scratch (we do not use off the peg web templates). This means we can create something which not only looks unique, but meets the particular needs of each individual client. Additionally, our bespoke content management system (CMS) ensures new products can quickly and easily be added, updated and altered with a few clicks by Toys Ahoy themselves. The website even resizes images and creates thumbnails automatically - a very neat and useful behind the scenes tool.

As you can see this the site has a very accessible, happy, upbeat seasidey feel. The sunshine slowly moves across the Toys Ahoy logo, adding movement to the website. Whilst a lighthouse highlights the search facility. Toys can also be searched by type or brand by clicking the categories or logos on the left hand side.

New online toy shop designed by Focal Strategy, Hythe, hampshire


Amanda and Jane will be marketing the website online by using the integrated blog, this not only creates interest in their products and shop, but acts as an SEO tool, since each blog entry will be indexed in search engines as a new webpage. They will also use Twitter and Facebook to create a following.

The footer of the website continues the seaside theme with an underwater scene including a pirates treasure chest and sea creatures - a fun touch encouraging people to contact them with any questions:


Toys ahoy Toy Shop Hythe, a website designed by Focal Strategy has a seaside theme

Why not visit Toys Ahoy online by clicking the images?  

If you are looking for an online shop that works hard for your business, do get in touch with Focal Strategy Ltd, we have offices in Hythe, near Southampton, Hampshire and Paignton, Devon and can work with you wherever you happen to be based. Call 02380 844982 / 

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