Focal Strategy

01803 840462

Blog - What we Do

B&B, Self Catering and Hotel owners...Make it easy for your customers to book your property

B&B, Self Catering and Hotel owners, does your website make it easy for customers to book you? Have you had a test or a play with your own site to see?

  • Is it clear if you have a room available on a specified range of dates?
  • Is it clear how to book and each room tariff?
  • Is it clear how to contact you to book?
  • Is it clear which room a person will be staying in, and which room is actually which?
  • Is it clear exactly where you are on a Google map?
  • Does your site load quickly on all devices - desktop, iPad, tablet, Android and iPhone?
  • Are your photos clear, do they 'sell' your property?

 

Having a website that meets these requirements will make booking your property much simpler for your customer. Our maxim is to 'make it easy for people to buy from or book you'.

Focal Strategy Website Design are able to offer you cost effective online marketing, booking and payment solutions, which are all within your own control - no more paying booking fees to outside agents.

Our websites designs are bespoke (we do not use templates) making your website and your property stand out above the rest. 

Do you want your bed & breakfast, self catering holiday let or hotel website to generate bookings for you? Why not get in touch with us on 02380 844982 / 07946 427553 / info@focalstrategy.com. Based at the edge of the New Forest, Focal Strategy can work with you wherever you are based.

...above The Post House website which we designed with our bespoke online booking system, click here to visit

 

 

Add a new page to your website for just £6.00!

Did you know that Focal Strategy Website Design offer a Blog writing service?

For those of you who have had a website designed by us with an integrated blog,  you'll know that each and every time you write a blog entry, it will be indexed within search engines such as Google within minutes as a new, permanent and searcheable web page. If you began with a 5 page website, then wrote on your blog 5 times a month, by the end of the year you would have 65 web pages indexed within Google - that's 65 potential doorways into your website!

Written well, an interesting and useful blog post is a great search engine optimisation tool, helping your business get more of the right kind of traffic to your website e.g. potential customers looking for your product or service. Blogs are great for sharing ideas, news, hints, tips and offers or for putting over your business ethos and style to potential customers.

It may be that you feel you do not have time to write on your blog, or perhaps you find it difficult to think up ideas? With over 30 years of marketing experience in house, why not let us do all the hard work for you? Our blog writing service is just £30 +VAT per month for 5 posts...that's just £6.00 for each blog post, which is indexed as a new web page!

Why not get in touch with Sue for more information? 02380 844982 sue@focalstrategy.com 

Blog writing service, helping people to market themselves online from focal strategy, southampton, hampshire

What makes a good website good, and a great website great?

We all think we know a good website when we see one, but what makes a great website great?

Ask anyone what the answer to this might be (and we have many times) and the response is often, "It looks good, and it is easy to navigate"...Well we couldn't agree more, we design bespoke websites that look fresh, with the information set out in such a way that it is easy for your visitors to quickly find out what you offer, and to get in touch.

Ask a business what makes a good website and they are more likely to focus on it being found within search engines such as Google.  

Here at Focal Strategy we use all of our own code and on page search engine optimisation (SEO). Using search engine friendly coding techniques to ensure that your website is more likely to be found. Our integral blogs or news pages actively send entries to Google etc. to be indexed as a new page within minutes of them being posted online. So a business website built by us, where the blog is used regularly could have 1000s of pages indexed online (rather than the normal 5 or so), providing many more search term combinations and 'doorways' into the site.

When selling products or services online, it is vital that the words and images actively promote your business. Focal Strategy can offer professional business and marketing strategy advice, social media training, on location and studio based professional photography, and a copywriting service to all of our customers.  

So, what makes a website great?

  • Looks Good
  • Easy to Navigate
  • Easy to get in touch
  • Easy to buy from
  • Easy to update
  • Incorporates on page SEO
  • An integral blog coded to be actively indexed by search engines
  • More likely to be found
  • Links in to Social Media
  • An integral part of your overall Marketing plan

 

Take a look at some our recent projects here

Want to talk to Focal Strategy about your new website, or website revamp? Why not give us a call on 02380 844982 or email info@focalstrategy.com  We are based in Hythe, near Southampton, Hampshire and can work with you wherever you are based

Great feedback from our B&B website customers...

Another great piece of feedback from one of our recent website customers Karen from the Post House B&B in Somerset:

"I have to say that it is fabulous to already be booked up from 23rd December - 2 January on our "sleeps 6" option and I am positive this is due to the fantastic website and the way it is laid out. Last year we didn't book up until beginning of November."

Want a website that works for your business? Give us a call on 02380 844982 or drop us a line info@focalstrategy.com

Bed and Breakfast Website Design to include online booking system from Focal Strategy Website Design based in Hythe, Hampshire

A website that gets Local Garage noticed!

Not long ago Focal Strategy Website Design based in Hythe, Hampshire worked with a local garage to develop a new website with a professional yet friendly feel. What we loved about this project was that we were involved right from the start taking photos onsite of the whole team at work, and getting to know everyone and all about the business.

Things we love about this website are the subtle sliding blue gradient, highlighting the navbar on the left, and the way the page slides down to reveal the contact form. We also like the stylish speech bubbles and the cool team photo, where you click on each person to find out what they do - fun! 

Recently the owner got in touch with us to say that his blog articles are winning him business and reaching people near and far, one man from Twickenham brought his car in to be fixed having read one of the specialist articles on the Shawfix Blog!

Why not take a look at the Shawfix Motors Site?

 

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With the winter months coming now might be the time to take a look at redesigning and upgrading your website. Why not get in touch with Focal Strategy on 02380 844982 / 07946 427553 / info@focalstrategy.com

Bed & Breakfast, Self Catering, Holiday Let & Camper Van Hire Websites

With Autumn just around the corner and the holiday season beginning to slow down, what better time to start thinking about upgrading your website and images to promote your Bed & Breakfast, Self Catering, Holiday Let or Camper Van Hire into the 2012/2013 holiday season?

Focal Strategy Website Design are well placed to help you to create a strong and dynamic online presence, helping you to win new customers and more easily achieve holiday bookings.  We develop bespoke websites that are designed to get found online, present your business in a professional way and enable your potential customers to get in touch, understand your offering, and most importantly book you with ease.

  • We have over 25 years experience in Marketing and Business Strategy, and take time to understand you, your business, and how your website fits into your marketing plans

 

  • We offer professional on-location photography, ensuring your business looks great; we have delivered 1000s of professional images to businesses and hotels over the years.

 

  • We have Visual Design Expertise - using the latest design tools to create a one-off bespoke website design for each of our clients - we never use templates.

 

Specialising in Database driven websites, Focal Strategy can develop websites with Online Availability, Booking and Payment systems if required - making it really easy for customers to book - fab!  Plus our Bespoke Content Management System enables you to update your own website!

Take a look at some of our recent website designs here

The Focal Strategy team based in Hythe, near Southampton Hampshire offer Professional, Friendly and Knowledgeable Website Design, and a very personalised service to Professional Business's why not get in touch to discuss your website with us today? We can work with your wherever you are based. 02380 844982 / info@focalstrategy.com

Professional Website Design for Professional Businesses

 

Do you feel confident that your website reflects well on your business? Does your website hold your customers attention in the way that you would like? Does it generate enquiries for you? Does it look handmade, outdated and 'templatey'? Are you confident that your website is getting found online, and can it be viewed just as well on a mobile phone and iPad as well as on a laptop or desktop monitor?

Here at Focal Strategy, we believe that your website should be an integral part of marketing strategy. A website is much, much more than an online business card.

For many of your potential clients your website may be the first thing they will see about your business. Your web visitors will decide in seconds whether to explore your site and contact you, or immediately click away. So an up to date website with excellent visual design and images, that reads and reflects well on your business is absolutely imperative. 

Focal Strategy design bespoke websites that get found online, present your business in a professional way and enable your potential clients to quickly understand your offering, get in touch, navigate around, and buy from you with ease.

We have over 25 years experience in Marketing and Business Strategy - we take time to understand you, your business, and how your website fits into your marketing plans

We use up to the minute search engine friendly coding techniques -  on page SEO enables your website to be found online

We have Visual Design Expertise - using the latest design tools to create a one-off bespoke website design for each of our clients

We have professional on-location and studio photography capabilities as well as Social Media Marketing expertise

Specialising in Database driven websites, Focal Strategy can develop effective eCommerce sites with Online Shopping. Online Booking and payment systems for businesses such as Bed & Breakfasts and Hotels, and Bespoke Content Management Systems to enable you to update and monitor the performance of your own website. Give us a challenge and we love to design a website that meets it! Take a look at some of our recent projects here.

The Focal Strategy team based in Hythe, near Southampton Hampshire offer Professional, Friendly and Knowledgeable Website Design, and a very personalised service to Business Professionals why not get in touch to discuss your website with us today?  We can work with your wherever you are based. 02380 844982 / info@focalstrategy.com

Meet the Focal Strategy Team

Focal Strategy Ltd are a family run Website Design business based in Hythe, near Southampton, Hampshire. We are experts in website design and on page search engine optimisation (SEO). We offer a very personalised, friendly and knowledgeable service to our clients. 

Our team:

Peter: Customer Interface, Designing the visual and navigational side of your Website, Branding and Logo Design, Business Planning, Marketing & Strategy advice

Sue: Customer Interface, Marketing, Social Media Marketing, Copywriting , Professional Photography

Rich: Professional Website Development, Website Coding Expertise, On Page Search Engine Optimisation , Web Design Research & Development

All of our websites are built from scratch just for you, we never use templates -  take a look at some of our recent projects here. We believe that your website should be an integral part of your overall Marketing Strategy, and make websites that work hard for your business. 

Do get in touch with us if you wish to discuss a new website, or a revamp of an existing site, we would be pleased to hear from you - 02380 844982 / info@ focalstrategy.com 

 

Help to protect your Website Imagery 

Focal Strategy Website Design have just come up with a clever way to clearly promote your business and website, when your images are found in Google Images, and should your images be taken from your website either by copying, pinning or used elsewhere without permission.

Instead of the often used watermark, which can spoil the look of an image, our 'secret' copyright attachment can sit at the base of all the pictures on a website out of view, such as on the yay retro! website. Here all of the images below are labelled copyright yay retro!, but you cannot see this when exploring the site -

protect your images online with our simple idea from Focal Strategy Ltd, website design based in Hythe, near Southampton, Hampshire

...until an image is copied or perhaps pinned on Pinterest, or shared in Facebook... the copyright then becomes visible:

image from a website with a copyright tag from Focal Strategy Website Design, in Hythe, nr Southampton , Hampshire

By doing this your image can continue to promote your business elsewhere on the internet - a bonus! Because of this yay retro! love to be pinned onto Pinterest, rather than perhaps hoping it doesnt happen!

Now obviously, you can't really ever fully protect your website imagery...the person copying the image may just crop the copyright off, and use it somehow, but at least this means they actively understand they should not be using the image for themselves, particularly useful when images are shown in Google Image web searches.

We wrote an action in Photoshop for yay retro!, so that images for their website are automatically resized with the copyright tag in place. This makes it really simple for them to then upload the copyrighted images to their online shop, using the content management system we developed for them.

We think this idea would work really well for a multitude of online businesses - particularly artisans and photographers.

Just another set of nifty ideas from Focal Strategy Website Design based in Hythe, near Southampton, Hampshire.

Want to discuss your website with us? Give Pete, Sue or Rich a call on 02380 844982 or drop us a line  / info@focalstrategy.com

 

New website launched for yay retro! selling vintage china online

Here at Focal Strategy we are all excited after launching a great new website with ecommerce for yay retro! 

Focal Strategy website design created a website for yay retro who sell vintage china online

The brief was to create a fab, fresh and funky website in order to sell vintage and shabby chic china and glassware online.

This was a great project to work on and the whole team got involved here's what it entailed:

Peter got cracking on:

  • Designing the visual and navigational side of the Website 
  • Branding and Logo Design
  • Business Planning, Marketing & Strategy advice

 

Sue worked on:

  • Building a Database of the products
  • Copywriting every aspect of the site
  • Taking all of the photographs in 1950/60s style settings
  • Social Media marketing

 

Then we handed over to Rich who:

  • Wrote the code to make it all work - the site neatly takes information from the database to label items which are 'perfect gifts' or 'sold', and it knows which products should be featured to appear in the shop first.
  • yay retro! includes Richard's on page SEO wizardry, and a just day after launch the images (and site) are appearing on page 1 in Google searches for a wide variety of search terms as they have been indexed so quickly! The blog will continue supporting this great work.
  • Rich also developed a bespoke content management system so that new items can easily be added to the shop, and details and prices altered

 

Take a look at yay retro! now  

Do you need a website with online shopping? Or are you looking for a website which works hard for your business?

Get in touch with us today for a chat....info@focalstrategy.com / 02380 844982, we look forward to hearing from you!

 

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