Focal Strategy

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Blog - Web Design

Website for new Self Catering Property in Bath

Our website clients are based right across the UK, the beauty of website design is that we can work remotely with companies wherever they are based. Recently Focal Strategy Ltd situated near Southampton, Hampshire were asked to design a website for a large self catering property in the centre of Bath. The Town House is a recently renovated Georgian House which sleeps from 2 to 8 people.

Having previously worked with the customer to design a website for The Post House B&B in Somerset, our brief was to design a site that had the same contemporary chic look and feel. The website has an availability calendar which is managed via the bespoke content management system we have developed, as well as detailed floorplans and galleries. It has been designed to make it quick and easy for visitors to get a feel of The Town House, check availability and then quickly make a booking.

An integral blog assists with inbound marketing and also SEO performance and allows the owner to keep potential visitors up to date with what's on in Bath during their stay.

Looking for a website that works hard for your B&B, Self Catering property or Hotel? Call Peter on 02380 844982 or email today :O)

New website for Hythe & Dibden Parish Council

Focal Strategy were very pleased to have been selected to redesign the website for Hythe & Dibden Parish Council. Our brief was to create a  site with a clean, contemporary feel. An important feature was a simple to use content management system (CMS) to make it easy for staff at the council to manage the website themselves.

Staff can add and archive documents and meeting notes with ease using our bespoke CMS. They can also keep the site up to date with local news and events using the integral blog. 

Visitors to the website can quickly find any information they want to read, relating to committee meetings and agendas, as well as being able to source and download useful documents. The website is set to grow over time as council staff add more and more useful information.

New website for Parish Council Hythe by Focal Strategy  

New online shop for Vintage & Antiques Business

Focal Strategy are delighted that Vintage Living & Lifestyle Ltd based in Southampton and Cirencester in Gloucestershire, selected us to design their new website with online shop. Vintage Living & Lifestyle have an international client base, and have been dealing in Art Deco, ceramics and furnishings for the past 20 years, and were looking for a website which helped them to promote and sell their vintage items online.

Our brief was to create a design which illustrated the many types of vintage items they deal in, from furniture & ceramics to lighting & sculpture, across a broad spectrum of eras - the1800s to post 1960. Visitors can search by category or by era to help them locate the item they wish to buy. The site uses the encrypted Stripe payment system which allows customers to purchase securely online using their credit or debit card. 

New Website with online shop for Antiques business Vintage Living and Lifestyle by Focal Strategy Ltd


Vintage Living & Lifestyle joins our growing number of successful vintage and antique online shops, which include yay retro! in the Southampton area, Pineapple Retro in The New Forest, Fish4Junk of Poole, Dorset and The Phoenix Antiques Barn in Cumbria. You read more about our recent projects here.

New online shop for Packaging Supplies 

Focal Strategy have just designed and launched a bespoke online shop for Packaging Supplies, based in Oxfordshire. The shop has over 400 products in different categories, with each product having a range of dimensions, pack sizes and price breaks. Although primarily working business to business, the challenge was to design the shop to be easy to use and consumer friendly, so that any visitor can easily find, understand and buy the product they need from the wide array of possibilities. 

Bespoke online shop designed by Focal Strategy with secure online payment system

We have designed the shopping basket  to be integrated within the actual shop, so that when items are added, the basket is dynamically generated 'on page'. This means that the customer does not need to leave the shop to check their basket or spend. As the basket is updated with products and quantities, it alters within the 'shop view', making shopping easier and clearer:

Checkout viewed on page in bespoke online shop designed by focal strategy in hampshire

We have integrated a secure payment system using stripe; the website has a secure SSL certificate which ensures any sensitive information (such as card details) is encrypted before being transmitted. This gives customers confidence to buy, and also a convenient way to pay. Customers receive an automated email on order placement, and they are able to track their order on the website using a unique order code.

Behind the scenes Packaging Supplies have a range of web tools to enable easy upload of new products to their shop, as well as updating existing products. Additionally, we have included a bespoke order management system which monitors the status of the orders received, and the actions required to fulfill them. 

If you are looking for a bespoke online shop to meet your particular business requirements, do get in touch with Focal Strategy Ltd. We are located in Hampshire, and can work with you wherever you are based. Call 02380 844982 or drop us a line

Visit our recent projects page, to get an idea of what we can offer your business.

You can visit Packaging Supplies by clicking here


New online shop for Antiques business in Cumbria

We are very pleased to have launched a new website for Phoenix Antiques Barn, in Cumbria this week. Phoenix Antiques is a fabulous place to shop for 17th to 20th century decorative homewares & gifts, plus they have an extensive in house restoration and reupholstery service.  Our brief was to create a website that made it easy for customers to locate their barn and restoration workshop in Penrith, and the extensive range of products they sell online. Kate of Phoenix Antiques says:

"I was keen for Focal Strategy to design our new site as I had been impressed with some of your other designs and I thought you would be able to put together a site that reflected who we were with our eclectic mix! I was also wanting to use a smaller company which had excellent customer service and yours has!"


Website Design for online Antiques shop in Cumbria

Kate and Andy love what they do, and are excited about how easy it is to purchase items from their new website, they are also looking forward to marketing the products and services they sell using their integral blog. Why not visit Phoenix Antiques now?

If you would like to see more of Focal Strategy's website design work, you can see our recent projects here. Looking for a website that works hard for your business? Do get in touch with Sue or Peter on 02380 844982.


New Website for Toy Shop in Hythe, Hampshire

Focal Strategy are very pleased to have designed and launched a brand new website for Toys Ahoy a fabulous toyshop in Hythe, Hampshire. Owners Jane and Amanda wanted an online shop so that people far and wide could buy from their traditional toy shop by the sea.  They also wanted their local customers to be able to browse in the comfort of their own home, buy online and collect from their store in the village.

The great thing about our online shops is that we design everything from scratch (we do not use off the peg web templates). This means we can create something which not only looks unique, but meets the particular needs of each individual client. Additionally, our bespoke content management system (CMS) ensures new products can quickly and easily be added, updated and altered with a few clicks by Toys Ahoy themselves. The website even resizes images and creates thumbnails automatically - a very neat and useful behind the scenes tool.

As you can see this the site has a very accessible, happy, upbeat seasidey feel. The sunshine slowly moves across the Toys Ahoy logo, adding movement to the website. Whilst a lighthouse highlights the search facility. Toys can also be searched by type or brand by clicking the categories or logos on the left hand side.

New online toy shop designed by Focal Strategy, Hythe, hampshire


Amanda and Jane will be marketing the website online by using the integrated blog, this not only creates interest in their products and shop, but acts as an SEO tool, since each blog entry will be indexed in search engines as a new webpage. They will also use Twitter and Facebook to create a following.

The footer of the website continues the seaside theme with an underwater scene including a pirates treasure chest and sea creatures - a fun touch encouraging people to contact them with any questions:


Toys ahoy Toy Shop Hythe, a website designed by Focal Strategy has a seaside theme

Why not visit Toys Ahoy online by clicking the images?  

If you are looking for an online shop that works hard for your business, do get in touch with Focal Strategy Ltd, we have offices in Hythe, near Southampton, Hampshire and Paignton, Devon and can work with you wherever you happen to be based. Call 02380 844982 / 

New website for Hairdressing Salon

Focal Strategy were recently commissioned to design a new website for Martin Brett Hairdressing and Beauty Salon in Hythe, Hampshire. Our brief was to completely rebrand the salon, giving them a fresh new look.

We opted for a chic updated twist on 50s Parisian candy stripes which use the salon's colours of orange and lilac. The Martin Brett team will now be able to access their email, make changes to their website themselves and use a blog to market their business online.

Martin Brett Hairdressing salon in hythe new website by focal strategy

Looking for a rebrand or revamp of your existing website? Why not get in touch with Focal Strategy Website Design? We are based near Southampton, Hampshire and can work with you wherever you are based. 02380 844982 

Car Lolly - Car Valuation Website Launched

Focal Strategy are very pleased to have designed a new website for Car Lolly - a Car Valuation site where you can also sell or part exchange your car.

Our brief was to create a friendly, easy to use interface for web visitors to easily input the details of their car for a hassle free and fair valuation.

Our design includes colourful, information providing graphics such as vehicle related images and ice lollies. The ice lollies have also been used instead of the usual map markers

The website uses a VRM (Vehicle Registration Mark) look up database to obtain the car details and current market valuation, with this feature being available on every page.

The site includes a sophisticated, integrated appointment and email system, and is supported by a bespoke CMS (content management system) and associated database. This enables our client to make changes to the website, for instance to upload new testimonials and vehicle marques from the integral image library.

Particular attention has been paid to SEO (search engine optimisation), and a mobile version has been developed specifically for use on the iPhone and Android Smartphones, meaning Car Lolly customers can value their cars and get in touch even when on the move.

You can visit Car Lolly here 


Focal Strategy have designed a Car Valuation website for Car Lolly based in Hampshire


If you are looking for a bespoke, database driven website with innovative features particular to your business why not get in touch with Focal Strategy?  

02380 844982 / 07946 427553 / 

New website for Car Artist

Very pleased to have launched a Motor Art website for Stewart Wilkins, a self confessed 'car nut', and accomplished artist. The website is designed to grow as Stewart adds more of his own artwork and discusses artists who have influenced his work

Our brief was to develop a website based upon a blog format. The site has a textured paper background with fonts which subtley suggest the motor trade from years gone by. Click on the image to visit Motor Art:

Motor Art website designed by Focal Strategy website design, Hampshire for Automative artist

New website for Business Telecoms Company

Focal Strategy are very pleased to have launched a new website for Berry Telecom based in Salisbury, Wiltshire.

Berry Telecom is an established, growing company offering a wide range of business telecommunication solutions to companies across many sectors. Our brief was to refresh their existing website, to give it a fresher, cleaner look.

The website contains a large amount of useful content for prospective clients, so we put a lot of thought into the navigation making it easier for visitors to find the information they needed. We remade their logo in vector format and recreated a number of graphic images, and then completely re-coded and hosted the site.

We recently received superb feedback from Berry Telecom saying:

“A huge thank you and credit to you for the amazing work you have done for us creating our website.  You have been extremely thorough and proactive in understanding our industry and I am amazed at the amount of work you have done in the short time frame. Thank you again and look forward to doing further business with you in the future.”

If you are looking for an upgrade to your website, extra functionality, a rebranding or need your website to be easier to navigate, please get in touch with Focal Strategy. We are based on the edge of the New Forest near Southampton, Hampshire and have an additional office/tech support in Devon. We can work with you wherever you are based. Why not give us a call on 02380 844982 or email


New website design for Berry Telecom by Focal Startegy Ltd in Southampton Hampshire


Click the image to visit Berry Telecom

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