Had a very good day photographing Alison Philps, a wedding singer based in the New Forest today.
Alison wants a wide range of shots for her new website which we are creating for her, so the shoot included pictures at a Church in Netley, near Southampton and a hotel in Lymington.
We ensured that we used a variety of backgrounds and poses so that there is plenty of choice. Of course the photographs will also be delivered at high resolution for use with hard copy marketing materials too.
If you need professional photos to promote your business, we can work on location with you, or capture products in our white studio.
Give Sue a call on 02380 844982 / 07946 427553 or email sue@focalstrategy.com for more details

You can now share any of our blog entries on Facebook...if you think 'Hey - That's interesting!' click on the blog entry's title and hit the 'like' button :O)
You can also leave a comment on our blog in the same way...and simply type a message in the box!
It's really important to keep your internet browser up to date, since new improved versions are always coming along. If you are prompted to update to the next version of Internet Explorer, always do so as soon as you can...older versions of Internet Explorer such as IE 6 and 7 are now chronically out of date, so ideally you won't be still using them!
The upgrade to IE9 is now available. A great idea is to update to Google Chrome, you will see an improvement in web performance, and many of the sites you visit may well look more exciting. Google Chrome is free and can be installed in seconds.
If you want to find out more click here.

Recently we undertook a straw poll of the Waterside Business Network Group, asking 'what makes a good website?'
The replies included:
- a website should provide the business contact information in a prominent place
- it should be easy to navigate and use
- it should look good
All important points...What else makes a website 'good'?
Well, it has to be found by Google and other search engines, and for that to happen it needs among other things:
- to be coded correctly
- key information such as Page Titles, Descriptions and Headers need to be in place - it is amazing how many sites have this key information missing
- the text needs to include the likely keywords that a client may search for - often this simple idea is over looked
- the site needs to be registered with Google Places - lots of websites are missing out on the power of this free tool
- the site would also ideally include a blog or news page, which if used regularly adds more search terms to your website, and more opportunities for people to find it
A final point is that for a website to be 'good', the content has to be interesting and useful to people, and include things that people want, whether that is information, products or services :O)
We can help with all the above and more - if you are looking for a new website or a website revamp give Sue or Pete a call 02380 844982 / 07946 427553 or info@focalstrategy.com - we are based in Dibden, near Hythe, Hampshire
Here at Focal Strategy, we like to be as helpful as possible...so we just added another great feature to our content management system for our website customers...
Our New help button on the bottom left of your admin interface, can help you out with altering the text on your site, making entries to your blog and uploading photos to it, there's also info on how to access your email account, and Google Analytics. If you have a database driven online shop or picture gallery there are also helpful hints and tips for you to update these, click the help button today and take a look around :O)

Focal Strategy are very pleased that Shawfix Autos of Dibden Purlieu have chosen us to design and build their new website.
Shawfix are keen to promote the extensive range of services they are able to offer to their customers, from MOTs, servicing, body repairs, tyre fitting and more.
They will use their blog to keep customers up to date with the latest offers and to create a following from car enthusiasts.
They will also be commissioning us to create a range of photographs to use on the site.

Over the past year we have been commissioned to create promotional photographs for a range of New Forest hotels, guest houses and holiday lets including MacDonald Elmers Court Hotel in Lymington.
The resulting images are used to promote the venues on sites such as Trip Advisor, Booking.com, and Holidaylettings.co.uk as well as the business' own websites.
Because we deliver our images on DVD at both high and low resolution, businesses can also use them for printed marketing materials, roller banners and other point of sale displays.
If you are looking to promote your property, and need high quality images give Sue or Peter a call on 07946 427553 / 02380 844982 or email info@focalstrategy.com based in Hythe near Southampton, Hampshire - we can build your website too!


We've just finished photographing lots of stationery in our white studio for Toni and Jason of Invited Personally in Bournemouth.
The photos will be used in their latest advertising campaign, their new brochures and also a new website which Focal Strategy will be building for them next year.
If you need professional photos to promote your business, give Sue or Pete a call on 07946 427553 / 02380 844982 or contact us here

All our websites use the latest coding techniques to ensure that they load quickly and work smoothly.
Our websites detect what capabilities the browser your customer is using has, to ensure their experience is as streamlined and as fast as possible. We also ensure that our sites degrade gracefully in older web browsers so that clients who are using older computers are still able to access the information on your site.
As an example, the sliding section on our front page uses CSS3 transitions if the user has a modern browser, then falls back to a slower less efficient animation on older browsers. If the user doesn't have JavaScript then there is no animation, the content presentation intuitively changes straight away.
By carefully writing the code that makes your website work, we are able to ensure that your site loads as quickly as possible. By leveraging browser caching effectively we ensure that your customers aren't forced to re download the same content repeatedly meaning your website feels quick and responsive.
In this way all users get the best experience possible when visiting your site - Would you like this attention to detail for your website?
Contact Pete or Sue or call 07946 427553 / 02380 844982

We believe that you should be in the driving seat of your website, so we ensure you have the tools to do so:
Unlike a lot of website designers we will help you to register your own domain name, this means you are in control of your website address, absolutely vital when you are running your own business.
For all of our 2011 websites we have designed an easy to use content management system where you are able to alter the text on your web pages, access your email, publish blog entries and check on your website's performance with Google Analytics. For very complex websites, we will often also design additional site specific admin tools.
We provide training on all of the above, so that you can take control of your website once it is launched - plus we are here if you ever have any questions or require ongoing training and support.
Interested? Give Sue or Pete a call on 07946 427553 / 02380 844982 or email info@focalstrategy.com
Focal Strategy are based in Hythe, near Southampton, Hampshire

Our easy to use content management system
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