02380 844982
Focal Strategy are working on an interesting website project, called Blackbrook Babies.
This will be a fully interactive site, where people who were born or cared for as a baby at Blackbrook House in Fareham between 1950 and 2009 will be able to upload their photos, stories and memories. (If you have ever seen the brilliant website dear photograph, you will get the idea.)
Keep an eye on our blog for more details soon!
Focal Strategy are very pleased to have been asked to design and build a new website for a local wedding car company.
We shall also be photographing the traditional White London Taxi Cab, which will be the focus of the website in a variety of New Forest wedding settings. This will be just the thing to complete the perfect white wedding...so keep an eye on our blog for more details later in the year :O)
Today's the day - A brand new website for Finiki Foods Cafe and Take Away in Commercial Road, Southampton!
Our brief was to create a funky, warm website, which shows the wide range of yummy fresh foods Finiki offer, and which ties in with the friendly upbeat atmosphere of their cafe. We retained the brilliant cartoons (created for Finiki by Simon Chadwick of Ceratopia) from their original website.
Striking use of hand selected large images, and strong deliberate use of language quickly gets their unique selling points across, whilst the fun navbar with the snazzy pointy arrow we devised, delivers key messages.
This new website has a bespoke content management system so that Finiki can enter 'todays specials' on the chalkboard (complete with chalk), and alter their cafe opening times whenever they wish. They can also change the main text by themselves.
Two quirky and fun design elements are that when you click on the opening times, Niki appears to be peeking over the top of them, whilst on the blog either Fiona or Niki feature on the entries according to who posted them!
The reason this website design works so well is that we worked closely with Fiona over many weeks and lots of cups of Finiki coffee!
Here's what Fiona and Niki have to say:
"Peter and Sue
The site is absolutely fantastic!
It's brilliant and seems to be going down well already.
Totally over the moon, and won't be able to recommend you enough.
Thank you so very much.
Fiona and Niki"
If you would like a 'brilliant' website, give us a call 02380 844982 - we look forward to hearing from you :O)
Did you know that Focal Strategy offer Website Strategy reviews to local businesses?
We are able to:
We will provide you with a comprehensive website strategy review report with recommended actions for you to get the most out of your website.
Interested? Many local businesses have already invested in, and benefited from a website strategy review with us, get in touch for a quotation today!
Focal Strategy are based in Hythe, near the New Forest and Southampton, Hampshire
Focal Strategy are very pleased to have been chosen to design and build a new website for Heritage Will Writing based in Dibden Purlieu. Our brief is to design a site which is able to put over the wealth of services they provide in an interesting way, and which is able to be found more readily online.
Looking for a website upgrade and brand new site? Why not give Sue or Pete a call now 02380 844982 or contact us here info@focalstrategy.com. We are based in Hythe, near Southampton, Hampshire, and can work with you wherever you are based.
We have just launched a new website for Dorset based photographer Stephen Hunt.
Our brief was to create a gallery style website, with secure online shopping. Clear navigation tabs and large images are paired with a range of purchase options, making it easy for visitors to buy.
Stephen will be using a blog to help promote his landscape photography online.
Looking to update your website, or wanting to get your new business online? Why not get in touch with Focal Strategy - we are based in Hythe, Hampshire.
In response to the new EU Regulations relating to the use of cookies on European websites we are offering a free cookie audit, and advice to all our existing customers. For most of our clients the implications of the the new EU Regulations are limited to the continued use of Google Analytics and we can offer advice and suggestions.
In their guidelines, the Information Commissioners' Office (ICO) has stated that in relation to cookies used for analytical purposes:
"Although the Information Commissioner cannot completely exclude the possibility of formal action in any area, it is highly unlikely that priority for any formal action would be given to focusing on uses of cookies where there is a low level of intrusiveness and risk of harm to individuals."
We have, however, developed an alternative method of collecting website traffic data that does not use cookies and does not infringe visitor privacy - please ask for details.
A small percentage of our customers have websites with other types of cookies and we can discuss solutions and offer advice, so please get in touch as soon as possible.
We are also offering to review our customer's Privacy Notices to make sure they are up to date and provide website visitors with the information they need about how data is collected and managed.
European Union Regulations come into force on May 26th 2012 relating to the use of “cookies”. The new rules have been created to help protect the privacy and choices of visitors to websites. These new Regulations primarily impact the use of “cookies” and the collection and tracking of visitor data.
For most of our customers the main impact will be with the use of Google Analytics which uses cookies to provide the useful web visitor statistics. So we have designed, developed and tested our own bespoke module for collecting visitor statistics without the need for cookies and in such a way as to not infringe visitor privacy.
Our new bespoke analytics module is not quite as extensive as Google Analytics but will provide a good level of visitor statistics to enable you to continue to see how your website is performing, give you traffic indicators to enable you to take steps to improve visitor experience and optimise your website performance.
The data is presented in easy to read charts and graphs and includes the following data over a specified timespan:
To see a live demo of the new Focal Strategy bespoke analytics module, please get in touch.
The Information Commissioner’s Office (ICO) has produced excellent guidelines about cookies, their use and the detail regarding the new EU Regulations. For more information please see the information on their website:
http://www.ico.gov.uk/for_organisations/privacy_and_electronic_communications/the_guide/cookies.aspx
and their PDF entitled “guidance on the new cookies Regulations”.
Focal Strategy are designing a brand new website for yay retro! who will be selling retro and vintage teasets and china from the late 1950's to early 1970's, from makers such as Poole and Staffordshire Potteries.
The site will include a database driven online shop with a secure payment system, and an informative, fun blog to help to promote the items for sale and improve the website's search engine performance.
We are also taking all of the photos for the website :O)
If you are wanting to grow your business online, why not get in touch with Sue or Peter today? 02380 844982 / info@focalstrategy.com
A picture paints a thousand words, and good images are essential to retain your customer's interest when they flick through your brochure, or visit your website.
A great image can sell your business or services, so it's important to get it right.
Focal Strategy provide professional photography services, from on location work to studio based shots.
Here are a few images we have taken recently for a range of businesses for use on their websites and in hardcopy advertising:
Food photography on location for Silks Hotel, Romsey
Isolated product shot on white background for Tailormade Gems.
On location photography of people in the workplace for DBT Vets.
Shots of people on location for The Waring Partnership Solicitors.
Interior Decor shots for Blackbrook House Care Home (chandelier by www.chandeliers.co.uk)
If you are looking for professional photography for your advertising campaigns, why not give us a call on 02380 844982?
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