<?xml version="1.0" encoding="utf-8"?>  <?xml-stylesheet type="text/xsl" href="/atom2html.xslt"?> <feed xmlns="http://www.w3.org/2005/Atom" xmlns:media="http://search.yahoo.com/mrss/"><title>Focal Strategy News Feed</title><subtitle>News and information about Focal Strategy.</subtitle><link href="http://www.focalstrategy.com/feed.xml" rel="self" /><link href="http://www.focalstrategy.com/" /><id>tag:www.focalstrategy.com,2010:feed</id><updated>2012-05-15T18:19:08+01:00</updated><entry><author><name>Sue</name></author><title type="html"><![CDATA[Fully Interactive Website ]]></title><link rel="alternate" type="text/html" href="http://www.focalstrategy.com/blog/1301/Fully-Interactive-Website-" /><id>tag:www.focalstrategy.com,2010:1301</id><updated>2012-05-15T18:19:08+01:00</updated><published>2012-05-15T18:19:08+01:00</published><content type="html"><![CDATA[<p>Focal Strategy are working on an interesting website project, called Blackbrook Babies. &nbsp;</p><p>This will be a fully interactive site, where people who were born or cared for as a baby at Blackbrook House in Fareham between 1950 and 2009 will be able to upload their photos, stories and memories. &nbsp;(If you have ever seen the brilliant website <a href="http://dearphotograph.com/">dear photograph</a>, you will get the idea.)&nbsp;</p><p>Keep an eye on our blog for more details soon!</p><p>&nbsp;</p>]]></content></entry><entry><author><name>Sue</name></author><title type="html"><![CDATA[New website for local Wedding Car Company]]></title><link rel="alternate" type="text/html" href="http://www.focalstrategy.com/blog/1300/New-website-for-local-Wedding-Car-Company" /><id>tag:www.focalstrategy.com,2010:1300</id><updated>2012-05-12T17:22:43+01:00</updated><published>2012-05-12T17:22:43+01:00</published><content type="html"><![CDATA[<p>Focal Strategy are very pleased to have been asked to design and build a new website for a local wedding car company. &nbsp;</p><p>We shall also be photographing the traditional White London Taxi Cab, which will be the focus of the website in a variety of New Forest wedding settings. This will be just the thing to complete the perfect white wedding...so keep an eye on our blog for more details later in the year :O)</p>]]></content></entry><entry><author><name>Sue</name></author><title type="html"><![CDATA[Website launch day for Finiki Foods Cafe, Southampton]]></title><link rel="alternate" type="text/html" href="http://www.focalstrategy.com/blog/1299/Website-launch-day-for-Finiki-Foods-Cafe-Southampton" /><id>tag:www.focalstrategy.com,2010:1299</id><updated>2012-05-12T17:09:25+01:00</updated><published>2012-05-12T17:05:23+01:00</published><content type="html"><![CDATA[<p>Today&#39;s the day - A brand new website for <a href="http://www.finikifoods.co.uk/">Finiki Foods Cafe and Take Away</a> in Commercial Road, Southampton!</p><p><a href="http://www.finikifoods.co.uk/"><img alt="Finiki Foods Cafe website by Focal Strategy, Southampton" src="/media/img/blog_images/finiki.jpg" style="width: 600px; height: 496px; " /></a></p><p>Our brief was to create a funky, warm website, which shows the wide range of yummy fresh foods Finiki offer, and which ties in with the friendly upbeat atmosphere of their cafe. We retained the brilliant cartoons (created for Finiki by Simon Chadwick of <a href="http://www.ceratopia.co.uk/">Ceratopia</a>) from their original website.</p><p>Striking use of hand selected large images, and strong deliberate use of language quickly gets their unique selling points across, whilst the fun navbar with the snazzy pointy arrow we devised, delivers key messages.&nbsp;</p><p>This new website has a bespoke content management system so that Finiki can enter &#39;todays specials&#39; on the chalkboard (complete with chalk), and alter their cafe opening times whenever they wish. They can also change the main text by themselves.&nbsp;</p><p><a href="http://w.finikifoods.co.uk/todays-specials/"><img alt="Cafe website designed by Focal Strategy, Hythe, Southampton, Hampshire" src="/media/img/blog_images/specials.jpg" style="width: 600px; height: 648px; " /></a></p><p>Two quirky and fun design elements are that when you click on the opening times, Niki appears to be peeking over the top of them, whilst on the <a href="http://www.finikifoods.co.uk/blog/">blog </a>either Fiona or Niki feature on the entries according to who posted them!</p><p>The reason this website design works so well is that we worked closely with Fiona over many weeks and lots of cups of Finiki coffee!</p><p>Here&#39;s what Fiona and Niki have to say:</p><p>"Peter and Sue</p><p>The site is absolutely fantastic!</p><p>It&#39;s brilliant and seems to be going down well already.</p><p>Totally over the moon, and won&#39;t be able to recommend you enough.</p><p>Thank you so very much.</p><p>Fiona and Niki"</p><p>If you would like a &#39;brilliant&#39; website, give us a call 02380 844982 - we look forward to hearing from you :O)</p>]]></content><media:thumbnail url="http://www.focalstrategy.com/media/img/blog_images/finiki.jpg" /></entry><entry><author><name>Sue</name></author><title type="html"><![CDATA[Website SEO Strategy Reviews]]></title><link rel="alternate" type="text/html" href="http://www.focalstrategy.com/blog/1298/Website-SEO-Strategy-Reviews" /><id>tag:www.focalstrategy.com,2010:1298</id><updated>2012-05-07T16:46:59+01:00</updated><published>2012-05-07T16:40:56+01:00</published><content type="html"><![CDATA[<p><span style="background-color: rgba(255, 255, 255, 0.917969); ">Did you know that Focal Strategy offer Website Strategy reviews to local businesses?</span></p><p style="background-color: rgba(255, 255, 255, 0.917969); ">We are able to:</p><ol><li style="background-color: rgba(255, 255, 255, 0.917969); ">Look at your website in the way a search engine &#39;sees it&#39;</li><li style="background-color: rgba(255, 255, 255, 0.917969); ">Review the way it has been coded and structured, and give you site a rating A* to U</li><li style="background-color: rgba(255, 255, 255, 0.917969); ">Review website analytical data&nbsp;in depth&nbsp;(if you have Google Analytics information) &nbsp;e.g. assess profitability and effectiveness of &#39;paid for&#39; ads</li><li style="background-color: rgba(255, 255, 255, 0.917969); ">Suggest on page SEO improvements and recommendations</li></ol><p style="background-color: rgba(255, 255, 255, 0.917969); ">We will provide you with a comprehensive website strategy review report with recommended actions for you to get the most out of your website.</p><p style="background-color: rgba(255, 255, 255, 0.917969); ">Interested? Many local businesses have already invested in, and benefited from a website strategy review with us, <a href="http://www.focalstrategy.com/contact/">get in touch</a> for a quotation today!</p><p style="background-color: rgba(255, 255, 255, 0.917969); ">Focal Strategy are based in Hythe, near the New Forest and Southampton, Hampshire</p>]]></content></entry><entry><author><name>Sue</name></author><title type="html"><![CDATA[New website for Heritage Will Writing]]></title><link rel="alternate" type="text/html" href="http://www.focalstrategy.com/blog/1297/New-website-for-Heritage-Will-Writing" /><id>tag:www.focalstrategy.com,2010:1297</id><updated>2012-05-07T10:36:24+01:00</updated><published>2012-05-07T10:36:24+01:00</published><content type="html"><![CDATA[<p>Focal Strategy are very pleased to have been chosen to design and build a new website for Heritage Will Writing based in Dibden Purlieu. Our brief is to design a site which is able to put over the wealth of services they provide in an interesting way, &nbsp;and which is able to be found more readily online.</p><p><img alt="website for will writing company by focal strategy hythe, southampton, hampshire" src="/media/img/blog_images/heritage.jpg" style="width: 259px; height: 120px; " /></p><p>Looking for a website upgrade and brand new site? Why not give Sue or Pete a call now 02380 844982 or <a href="http://www.focalstrategy.com/contact/">contact us here</a> info@focalstrategy.com. We are based in Hythe, near Southampton, Hampshire, and can work with you wherever you are based.</p>]]></content><media:thumbnail url="http://www.focalstrategy.com/media/img/blog_images/heritage.jpg" /></entry><entry><author><name>Sue</name></author><title type="html"><![CDATA[New website for photographer]]></title><link rel="alternate" type="text/html" href="http://www.focalstrategy.com/blog/1296/New-website-for-photographer" /><id>tag:www.focalstrategy.com,2010:1296</id><updated>2012-05-03T07:59:34+01:00</updated><published>2012-05-03T07:56:08+01:00</published><content type="html"><![CDATA[<p>We have just launched a new website for Dorset based photographer <a href="http://www.stephenhuntphotography.co.uk/">Stephen Hunt.</a></p><p>Our brief was to create a gallery style website, with secure online shopping. Clear navigation tabs and large images are paired with a range of purchase options, making it easy for visitors to buy.</p><p><a href="http://www.stephenhuntphotography.co.uk/"><img alt="online shop for photography website, by focal strategy website design, southampton, hampshire" src="/media/img/blog_images/stephenhunt.jpg" style="width: 600px; height: 352px; " /></a></p><p>Stephen will be using a blog to help promote his landscape photography online.</p><p>Looking to update your website, or wanting to get your new business online? Why not <a href="http://www.focalstrategy.com/contact/">get in touch</a> with Focal Strategy - we are based in Hythe, Hampshire.</p>]]></content><media:thumbnail url="http://www.focalstrategy.com/media/img/blog_images/stephenhunt.jpg" /></entry><entry><author><name>Pete</name></author><title type="html"><![CDATA[Free Cookie Audits and Privacy Notice Reviews]]></title><link rel="alternate" type="text/html" href="http://www.focalstrategy.com/blog/1295/Free-Cookie-Audits-and-Privacy-Notice-Reviews" /><id>tag:www.focalstrategy.com,2010:1295</id><updated>2012-04-29T20:39:22+01:00</updated><published>2012-04-29T20:39:22+01:00</published><content type="html"><![CDATA[<p>In response to the new EU Regulations relating to the use of cookies on European websites we are offering a free cookie audit, and advice to all our existing customers. For most of our clients the implications of the the new EU Regulations are limited to the continued use of Google Analytics and we can offer advice and suggestions.</p><p>In their guidelines, the Information Commissioners&#39; Office (ICO) has stated that in relation to cookies used for analytical purposes:</p><p><em>"Although the Information Commissioner cannot completely exclude the possibility of formal action in any area, it is highly unlikely that priority for any formal action would be given to focusing on uses of cookies where there is a low level of intrusiveness and risk of harm to individuals."</em></p><p>We have, however, developed an alternative method of collecting website traffic data that does not use cookies and does not infringe visitor privacy - please ask for details.</p><p>A small percentage of our customers have websites with other types of cookies and we can discuss solutions and offer advice, so please get in touch as soon as possible.</p><p>We are also offering to review our customer&#39;s Privacy Notices to make sure they are up to date and provide website visitors with the information they need about how data is collected and managed.</p>]]></content></entry><entry><author><name>Pete</name></author><title type="html"><![CDATA[EU Cookie Law - our alternative to Google Analytics]]></title><link rel="alternate" type="text/html" href="http://www.focalstrategy.com/blog/1294/EU-Cookie-Law--our-alternative-to-Google-Analytics" /><id>tag:www.focalstrategy.com,2010:1294</id><updated>2012-04-29T20:14:56+01:00</updated><published>2012-04-29T20:12:33+01:00</published><content type="html"><![CDATA[<p>European Union Regulations come into force on May 26<sup>th</sup> 2012 relating to the use of &ldquo;cookies&rdquo;. The new rules have been created to help protect the privacy and choices of visitors to websites. These new Regulations primarily impact the use of &ldquo;cookies&rdquo; and the collection and tracking of visitor data.</p><p>For most of our customers the main impact will be with the use of Google Analytics which uses cookies to provide the useful web visitor statistics. So we have designed, developed and tested our own bespoke module for collecting visitor statistics without the need for cookies and in such a way as to not infringe visitor privacy.</p><p>Our new bespoke analytics module is not quite as extensive as Google Analytics but will provide a good level of visitor statistics to enable you to continue to see how your website is performing, give you traffic indicators to enable you to take steps to improve visitor experience and optimise your website performance.</p><p>The data is presented in easy to read charts and graphs and includes the following data over a specified timespan:</p><ul><li>Page views per day</li><li>The most popular pages being visited</li><li>The most popular blog posts being viewed</li><li>The search words being used to find your website</li><li>The referring sites to your website (the website people came from to visit you)</li><li>Information about the type of computers /mobile devices being used to view your website</li></ul><p>To see a live demo of the new Focal Strategy bespoke analytics module, <a href="http://www.focalstrategy.com/contact/">please get in touch</a>.</p><p>The Information Commissioner&rsquo;s Office (ICO) has produced excellent guidelines about cookies, their use and the detail regarding the new EU Regulations. For more information please see the information on their website:</p><p><a href="http://www.ico.gov.uk/for_organisations/privacy_and_electronic_communications/the_guide/cookies.aspx">http://www.ico.gov.uk/for_organisations/privacy_and_electronic_communications/the_guide/cookies.aspx</a></p><p>and their PDF entitled &ldquo;<a href="http://www.ico.gov.uk/for_organisations/privacy_and_electronic_communications/the_guide/~/media/documents/library/Privacy_and_electronic/Practical_application/guidance_on_the_new_cookies_regulations.ashx" title="Opens in new window">guidance on the new cookies Regulations</a>&rdquo;.</p>]]></content></entry><entry><author><name>Sue</name></author><title type="html"><![CDATA[New website for yay retro!]]></title><link rel="alternate" type="text/html" href="http://www.focalstrategy.com/blog/1293/New-website-for-yay-retro" /><id>tag:www.focalstrategy.com,2010:1293</id><updated>2012-04-25T17:53:34+01:00</updated><published>2012-04-25T17:53:07+01:00</published><content type="html"><![CDATA[<p>Focal Strategy are designing a brand new website for yay retro! who will be selling retro and vintage teasets and china from the late 1950&#39;s to early 1970&#39;s, from makers such as Poole and Staffordshire Potteries.</p><p><img alt="focal strategy website design for vintage online china shop" src="/media/img/blog_images/toast.jpg" style="width: 600px; height: 400px; " /></p><p>The site will include a database driven online shop with a secure payment system, and an informative, fun blog to help to promote the items for sale and improve the website&#39;s search engine performance.</p><p>We are also taking all of the photos for the website :O)</p><p><img alt="focal strategy lifestyle studio photograph for online shop" src="/media/img/blog_images/cups.jpg" style="width: 600px; height: 400px; " /></p><p>If you are wanting to grow your business online, why not get in touch with Sue or Peter today? 02380 844982 / info@focalstrategy.com</p><p>&nbsp;</p>]]></content><media:thumbnail url="http://www.focalstrategy.com/media/img/blog_images/toast.jpg" /></entry><entry><author><name>Rich</name></author><title type="html"><![CDATA[A CSS3 image slider that works in Internet Explorer]]></title><link rel="alternate" type="text/html" href="http://www.focalstrategy.com/blog/33/A-CSS3-image-slider-that-works-in-Internet-Explorer" /><id>tag:www.focalstrategy.com,2010:33</id><updated>2012-04-24T19:05:03+01:00</updated><published>2010-08-31T06:22:10+01:00</published><content type="html"><![CDATA[<p>With the constant move to replace Flash for simple use cases many websites are using HTML + CSS content sliders or carousels to show information. Many of these are quite complex and rely on animations created in javascript, the only way until CSS transitions were introduced into Webkit browsers (Safari, Chrome etc.) in 2008. By the end of 2010 transitions will be implemented in the stable build of all browsers apart from Internet Explorer &ndash; with features still being added to the IE9 previews we may even see them supported in IE9.</p><p>Instead of always catering for the lowest common denominator, we can easily write code that uses different methods depending on the browser that the user is browsing with with the help of libraries such as <a href="http://www.modernizr.com/" title="Modernizr">Modernizr</a>. Alternatively, if you don&rsquo;t fancy using Modernizr, you can always strip out the functionality you need &ndash; it&rsquo;s well written and is easy to pull apart.</p><h2><a href="http://focalstrategy.com">Live Example</a></h2><h2>Libraries needed for this example</h2><ul><li><a href="http://jquery.com/">jQuery</a> &ndash; for the selector engine and the animation &ndash; other JS libraries that include animation will work just as well.</li><li><a href="http://www.modernizr.com/">Modernizr</a> &ndash; for feature detection, as mentioned above you could alternatively write your own detection or pull Modernizr apart.</li></ul><h2>HTML structure</h2><p>To make the slider work we are going to have a box with overflow set to hidden with a very long stripe inside with each slide contained in it. To slide the slider we are going to move the long stripe from left to right.</p><pre class="html"><code>&lt;div id=&quot;FS_slider&quot;&gt;&lt;div id=&quot;FS_holder&quot;&gt;&lt;section id=&quot;content1&quot;&gt;&lt;h1&gt;Slide 1&lt;/h1&gt;&lt;/section&gt;&lt;section id=&quot;content2&quot;&gt;&lt;h1&gt;Slide 2&lt;/h1&gt;&lt;/section&gt;&lt;section id=&quot;content3&quot;&gt;&lt;h1&gt;Slide 3&lt;/h1&gt;&lt;/section&gt;&lt;section id=&quot;content4&quot;&gt;&lt;h1&gt;Slide 4&lt;/h1&gt;&lt;/section&gt;&lt;/div&gt;&lt;/div&gt;&lt;div id=&quot;FS_controls&quot;&gt;&lt;div id=&quot;FS_buttons&quot;&gt;&lt;a class=&quot;active&quot; href=&quot;#content1&quot;&gt;&lt;/a&gt;&lt;a href=&quot;#content2&quot;&gt;&lt;/a&gt;&lt;a href=&quot;#content3&quot;&gt;&lt;/a&gt;&lt;a href=&quot;#content4&quot;&gt;&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;</code></pre><p>I&rsquo;ve used the prefix FS_ for each id and class simply so the demo works without any clash with the existing slider on this site. This hopefully makes it clearer for people to see what&rsquo;s going on in the demo.</p><p>The controls div is outside the slider div to ensure it stays on top for users without javascript.</p><h2>Interesting bits of CSS</h2><p>Check the source of the demo for the whole lot, this are just the important bits. To keep this simple, I&rsquo;m only showing the standard form for any vendor prefixed CSS3 &ndash; check the source of the demo for the real deal. Also, if you aren&rsquo;t using something like SASS to abstract away these issues when writing, then you should be!</p><pre class="css"><code>#FS_slider {overflow: hidden;width: 940px;height: 460px;position:relative;}</code></pre><p>As promised, we have a box where anything outside it is hidden. To ensure it <a href="http://www.satzansatz.de/cssd/onhavinglayout.html">hasLayout</a> in IE we add give it a relative position. If we don&rsquo;t then in IE6 and 7 the overflow:hidden declaration is ignored.</p><pre class="css"><code>#FS_holder {transition: all 0.5s ease-in-out;width: 10000px; //Javascript calculates what this should beheight: 460px;}#FS_holder section {float: left;width: 920px;height: 460px;padding:10px;}</code></pre><p>So, our holder div is the very wide bit with our slides inside. It&rsquo;s the bit that moves, so it has a transition set on it. Inside that holder, each section is floated left and has the right size to fit in nicely.</p><h2>Javascript</h2><p>I&rsquo;ve used jQuery here, but use the library of your choice. As long as it supports animation then it will be fine. As with the CSS, this is only the useful bits. The Modernizr library defines some booleans for various features, if the browsers supports css transforms then Modernizr.csstransforms is true, otherwise it&rsquo;s false. This comes in handy here, as you&rsquo;ll see.</p><pre class="js"><code>var pixels,vP,slide = 1,slider_width = $("#FS_slider").width(),num_slides = $("#FS_slider section").length;/* You don&#39;t *need* to do this, but it makes the code below more concise. */if ($.browser.webkit) {vP = "-webkit-";} else if ($.browser.msie) {vP = "-ms-";} else if ($.browser.mozilla) {vP = "-moz-";} else if ($.browser.opera) {vP = "-o-";}$(document).ready(function() {$("#FS_slider #FS_holder").width(slider_width * num_slides);$("#FS_controls a").click(function(){slide = parseInt($(this).attr("href").replace("#content", ""));slideTo(slide,slider_width);return false;});});</code></pre><p>In this stripped down version we have a few things happening. Firstly, we define some variables, secondly, we work out what vendor prefix to use in the CSS. We don&rsquo;t have to, but it keeps our slideTo function simpler in a minute. Then, once the document is ready, we set our holder to be wide enough to hold our slides, and we bind an event to our controls.</p><p>This event grabs the slide number from the href attribute, then slides to that slide. The meat of the code is the slideTo function, given below:</p><pre class="js"><code>function slideTo(slide, width) {pixels = width * (slide - 1);$("#FS_controls a").removeClass("active");$("#FS_controls a[href=#content"+slide+"]").addClass("active");if (Modernizr.csstransforms3d && Modernizr.csstransforms && Modernizr.csstransitions) {$("#FS_holder").css(vP+"transform","translate3d(-"+pixels+"px, 0px, 0px)");   $("#FS_holder").css("transform","translate3d(-"+pixels+"px, 0px, 0px)");} else if (Modernizr.csstransforms && Modernizr.csstransitions) {$("#FS_holder").css(vP+"transform","translate(-"+pixels+"px, 0px)");   $("#FS_holder").css("transform","translate(-"+pixels+"px, 0px)");} else if (Modernizr.csstransitions) {$("#FS_holder").css("margin-left","-"+pixels+"px");} else {$("#FS_holder").animate({"margin-left":"-"+pixels+"px"},600); //If you animate left, IE breaks.}}</code></pre><p>This defines four different ways of sliding, 3dtransforms, 2dtransforms, just transitions and a jQuery animation. We use 3D transforms first, as they are hardware accelerated on iOS devices &ndash; in testing it was clear that this was needed for this to look smooth on the iPhone and iPad. After that we go for the usual 2D transforms, again much smoother than javascript animations where they are supported. The plain transition won&rsquo;t be used in many browsers, most implement transitions and transforms, but we may as well add it, and then the usual jQuery fallback. As you can see, to animate using transitions, we just change the property, because we already specified a transition in the CSS, the animation automatically happens.</p><p>And that&rsquo;s it! With the help of Modernizr this becomes a simple bit of code and ensures that we get the best out of the browser the user is using.</p><h2><a href="http://focalstrategy.com">Live Example</a></h2><p>Feel free to add comments/suggestions below!</p>]]></content></entry></feed><!-- Cached on Tue, 15 May 2012 17:19:32 +0000 -->
